ETB Travel News – 2016 Reflections

ETB Travel News – 2016 Reflections

first_imgwww.etbtravelnews.globalSource = ETB Travel News – Global Jonathan Harris Global CEO ETB Travel News – 2016 ReflectionsETB Travel News – 2016 ReflectionsWith the close of 2016 just a few days away, ETB Travel News CEO, Jonathan Harris ponders just some of the incredible achievements the company has accomplished across the year and shares just a few of the exciting changes ETB Travel News has in store for 2017.It has taken us just over four years to get there but in that time the ETB Travel News team has been hard at work overhauling the old look eTravelBlackboard and bringing this internationally acclaimed online travel industry publication fully into the glare of the global spotlight under new branding as ETB Travel News.A key part of this evolution means new web-based access points so with immediate effect, our new online home is www.etbtravelnews.global with all email addresses following suit eg [email protected] branding and new contact points to one side, our focus remains the same as it did when we first launched in Australia more than 30 years ago as Travel Blackboard and today we remain committed to providing wide-ranging, pertinent information and support to the tourism industry with our reach now extending across the entire global industry landscape.There can be no doubt 2016 has proven outstanding for ETB Travel News.We have cemented core relationships with key commercial partners, enhanced the reading experience to our 80,000 and growing internationally located subscribers, who remain predominantly front line, very hands-on travel consultants ranging from juniors right through to highly experienced senior staff, and we are now able to deploy our sophisticated technology all over the world in the process making it available for select partners to use and benefit from on a 24/7/365 basis.Another major development for ETB is the conversion from dot com status to dot global, a domain best suited for the global space.Our reporting and statistical systems have also been revamped, offering accurate and transparent reporting to our commercial partners, allowing them to gauge results, ROI and additionally the opportunity to fine tune their campaigns as and when required, all via their very own area within the ETB backend.Which brings us to 2017.As we prepare to enter the new year I am delighted to announce even more changes in the way we conduct our business.The following are just some of the many exciting developments planned in coming months: Our India and Asian publications will merge as one allowing our Indian subscribers to receive news dailyOur Middle East and African publications will also merge as one allowing both markets to enjoy a higher frequency and broader selection of news relevant to both regionsInto the Americas, and in recognition of substantial growth, we will be commencing with daily updates from FebruaryOur newly installed [email protected] entry point will see improved speed to market allowing much faster process of the ever-increasing amounts of news releases now coming throughThe enhancements will mean increased opportunities for our commercial partners allowing us to offer the opportunity to assist those partners with delivery of strategic advertising and promotional campaigns to increasingly targeted and more defined market segmentsAdded to which we intend offering increased reach via enhanced social media activity which will be made available to all partners at no extra costSo yes, it’s going to be an exciting year ahead and one intended to keep ETB Travel News firmly in place as the premier source of industry information and support on a truly international basis.Any commercial partnership enquiries can be sent to [email protected] I take this opportunity on behalf of our team right across the globe to wish you all a safe and enjoyable festive season and a healthy, happy and prosperous 2017.And a big thank you to all our commercial partners and our subscribers without whom ETB Travel News would not be what it is today.Best wishes.Jonathan Harris | Chief Executive Officer ETB Travel Newssubscribe today, it is freelast_img

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