The Soho III Rochedale home.It said with many buyers being priced out of the inner Brisbane market, they were seeking affordable options in southeast Queensland growth areas.Mr Treasure said confidence was still strong in Queensland and if people were confident of their job security they were prepared to buy a home.While there are plenty of developers delivering house and land packages, Mr Treasure said they had worked out some time ago that lifestyle amenity was a key selling point and had ensured it was something delivered in their projects.“The consumers are really astute,” he said. “They know exactly what every developer is offering, what the pricing is, what the product is. You have to have a great product, land or houses or a combination, you have got to have it priced well.“We have a view that you can’t plonk people in the middle of nowhere, so we are a bit selective about where we are buying sites and investing. Also there are schools and shops and jobs and things in those regions. Then we can do our bit by putting in open spaces, the trails and paths.More from news02:37Purchasers snap up every residence in the $40 million Siarn Palm Beach Northless than 1 hour agoNew apartments released at idyllic retirement community Samford Grove Presented by Open spaces at Covella Greenbank.Demand from buyers at the moment was high for their four-bedroom, double garage product, with outdoor covered areas.He said media rooms were a bit out of vogue, but second living rooms with multipurpose uses were in demand.The group has eight projects in Brisbane, with different products and price points. Outdoor entertainment areas, such as this in the Soho III Rochedale are important to buyers.“We are trying to make our focus the healthy, active lifestyle. What buyer doesn’t want their children to have a healthy, happy, active lifestyle.’’Mr Treasure said the group felt it could genuinely deliver on trying to help improve the overall wellbeing of its communities.“Open space networks and encouraging people to use them, parks and community engagement and community building is something that we can deliver relatively easily.’’Mr Treasure said they had refined their model to provide even greater choice for homebuyers by partnering with some of Australia’s leading builders at their flagship addresses such as Arundel Springs on the Gold Coast and Killara and Covella at Logan.“These addresses are designed around active and healthy lifestyles, so it’s important to offer an even greater variety of housing design for buyers in these communities.“The feedback from Villa World homebuyers has been very positive because buyers know what they are getting from the outset, and that’s a fully completed and landscaped home with all the inclusions they would expect.“Lot sizes generally may be getting smaller across the board, but there’s a lot more being packed into a build than ever before.”While the group is at the affordable end of the market, Mr Treasure said they were able to include luxury touches that buyers – on a steady diet of reality renovation television shows such as The Block – all now wanted.He said they put in features such as freestanding baths in a number of homes and high level finishes. Public spaces, walking trails and parks are an integral part of Villa World’s estates such as Covella, Greenbank.While there are plenty of different products now competing with the traditional house and land market, demand for that stand-alone home and backyard has not diminished.In fact one of Queensland’s major residential property developers Villa World has plans to release even more of its product to the market this year to meet demand.Villa World managing director and CEO Craig Treasure said they had not experienced a drop-off in demand for their house and land products.“It has been pretty consistent for us, we have been doing a similar volume in the southeast Queensland market really all around Brisbane for the past three years,’’ he said.“But we do think in calendar year 2018 that will increase a little and that is probably more of a result of us having more projects in the market place, particularly across the Logan region. “We will sell more blocks of land and homes in southeast Queensland in calendar year 2018. We also think the demand is starting to increase a little.’’The latest Oliver Hume Quarterly Market Insights report revealed that the southeast Queensland land market continued to display strong demand. It said this was underpinned by affordability with interstate buyers and investors taking advantage of entry level prices that were well below many other states.