Worldwide study points to business case for diversity

Worldwide study points to business case for diversity

first_imgRelated posts:No related photos. Previous Article Next Article A global study of more than 3 million staff reveals the strong business casefor a diverse workforce. Douglas Klein, president of consultancy Sirota, which surveyed the attitudesof its clients’ employees, said the research backs many widely-heldassumptions. “Culture matters terribly,” he said. “If you have a cultureof inclusivity, it suggests a longer-term, more sustainable environment forbusiness success.” Merely ensuring a diverse workforce is not enough, he said. Different groupsmust be embraced and their needs must be met. “A philosophy to include diversity of ideas, people and viewpoints ismore powerful than something that lives in [the] labour relations[department].” The research shows that despite people’s differences, whether gender, race,or location, all employees seek a similar set of needs to be met – namely,equity with colleagues, their sense of achievement, and camaraderie. If one of these elements is not met, enthusiasm drops – sometimes markedly.If, for example, people feel unfairly treated, the research shows theirenthusiasm falls by 350 per cent. Klein said the research shows that if diversity is embedded in the companyculture, it allows people to work co-operatively, enhances management, andboosts creativity and innovation. “The greatest management opportunity is around culture – regardless ofbackground,” he said. Nick Starritt, managing director of Sirota Europe, said that diversity cantoo easily become a compliance issue, when the real issue is inclusion, and notmerely tracking proportions. “Many HR professionals have heard from colleagues in the US thatdiversity is a big issue. But in the US – as is likely to happen in the UK – ithas been tainted by government mandates,” he said. “Diversity initiatives can easily be derailed by excesses of quotas andtargets. The UK is headed this way unless organisations identify and understandthe business benefits behind delivering diversity.”  By Quentin Readehttp://www.sirotaeurope.com/ Comments are closed. Worldwide study points to business case for diversityOn 20 Apr 2004 in Personnel Todaylast_img

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