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I turned £1k into £17k in just 4 years with Shopify shares

first_img One of the best investing decisions I’ve ever made was buying Shopify (NYSE:SHOP) shares nearly four years ago. At the time, Shopify was not the well-known e-commerce stock it is today. Many analyst forecasts considered it to be risky — including a seasoned hedge fund manager that I had the good fortune to meet.Despite all these warnings, I decided to go against the flow and my initial £1,000 investment has quickly turned into over £17,000.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…An e-commerce giant ‘in hiding’Shopify enables small and medium businesses to set up online stores to sell their products. But beyond the core e-commerce offering, it also comes with business analytics, search engine optimisation tools, social media marketing solutions and customer support systems.The firm’s customers pay a monthly subscription fee, which includes all the hosting costs as well as access to the platform. New subscribers can have a polished online store up and running within a week without having to write a single line of web code.Today, Shopify powers over 1,000,000 online stores, across 175 countries around the world.Why I decided to buy Shopify sharesIn 2017, building and maintaining a website was becoming increasingly more straightforward thanks to platforms such as WordPress. But these were mainly focused on blog-style sites, rather than online stores.There were a few available e-commerce solutions beyond Shopify, such as Wix and WooCommerce. Perhaps the active competition is why analysts were initially sceptical as it wasn’t entirely clear which solution would end up on top.But under the leadership of its founder, Tobias Lütke, Shopify was doing something its competitors weren’t. It was building strong partnerships with the likes of Facebook, Twitter and Pinterest. This gave the stock robust exposure to social media sites.An even more impressive partnership was formed with Amazon. The e-commerce goliath used to provide a webstore solution for its merchants that it scrapped and replaced it with Shopify’s platform instead.To my mind, if Amazon was willing to concede that Shopify had better technology, then the business must really be doing something right.The Shopify share price continues to climbSince then, Shopify has continued to form new partnerships that continue to add immense value to its platform and help to separate it from competitors.The most impressive of these occurred in 2019. The stock formed a partnership with Deliverr that enabled any Shopify-powered store to offer free two-day delivery to their customers.Lütke focused on building the platform’s value through meaningful partnerships. In my opinion, this is why the firm has been able to retain its customers while simultaneously attracting new ones.Put together, Shopify has generated nearly $2bn in revenue over the past nine months. That’s almost three times more than the whole of 2017.The bottom lineI bought £ 1,000 worth of Shopify shares at $57.89. Over the last four years, I felt pressure to sell, especially when Citron Research announced it was aggressively shorting the stock. But despite the temptation, I held on to my shares with a tight grip.Today the same shares are worth just over $1,057 — an increase of 1720%. My only regret is that I didn’t buy more!But would I buy the shares today? Absolutely! Small businesses need a way to adapt to the rise of e-commerce, and I feel Shopify offers the best and simplest solution so still has growth potential.  Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. “This Stock Could Be Like Buying Amazon in 1997” Zaven Boyrazian | Monday, 14th December, 2020 | More on: SHOP Zaven Boyrazian owns shares in Shopify. The Motley Fool UK owns shares of and has recommended Shopify. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. See all posts by Zaven Boyrazian Image source: Getty Images. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement.center_img I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Our 6 ‘Best Buys Now’ Shares Simply click below to discover how you can take advantage of this. Enter Your Email Address Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! I turned £1k into £17k in just 4 years with Shopify shareslast_img read more