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Einstein’s advice to credit unions for more effective sponsorships

first_img 36SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Natalie Powers As the Director of Client Strategy and Operations for Third Degree’s North Carolina office, Natalie focuses on new initiatives while driving strategic marketing efforts for credit unions from coast … Web: www.thirddegreeadv.com Details Credit unions are known for sponsoring events and causes that benefit their communities or members. That commitment to the greater good is part of the very foundation of credit unions’ existence. It’s a mindset that is reflected in this quote from Albert Einstein: “Strive not to be a success, but rather of value.”The challenge is that no matter how big your (collective organizational) heart is, you still have a limited budget to use for sponsorships. So when you’re choosing among opportunities to be of value to the community you serve, you also need to consider which opportunities offer the most value to you in return. Why? Because there’s a certain degree of overlap between altruism and practicality in this situation. When your credit union sponsors an event or activity, you’re not just looking to give – you’re also hoping to gain. That gain typically happens in the form of brand awareness and reputation enhancement.The key to finding the right intersection of doing good in your community and doing well financially is focusing on value. Before you spend precious budget dollars, invest some time and mental energy in developing a strategic plan that clearly articulates the value you intend to deliver and the value you expect to gain.Here are 5 questions you should ask before committing to a sponsorship:Why is this sponsorship a good fit?Any event or activity you sponsor should have a direct tie to your core values or business goals. The more specific or clear that tie is, the better. Both “community-oriented” and “local” are pretty broad; try to identify key values, attributes, concerns, or goals that are most important to your organization. Often, your roots can help you. Did your credit union originally serve healthcare workers? You may want to focus on health-related sponsorships.What do you hope to gain?Sponsorships can provide an opportunity to increase brand awareness, demonstrate a core attribute of your brand, or promote a certain offering. It’s less realistic to expect to gain new loan applications or new members during most sponsorship opportunities. Each time you consider sponsoring an event or activity, clearly define what your desired outcome is and evaluate how well it fits with other current initiatives.What do you have to offer?Beyond donating funds, think about what your credit union has to offer that can add value or enhance the experience for the participants. Keep in mind that event or activity attendees aren’t there to be sold to, they’re there to participate in something that’s meaningful to them. Find ways to contribute to that meaning, instead of just showing up to hand out brochures and sales materials. Most of the time it will be easier to find ways to truly add value when you select sponsorship opportunities that are a good fit with your brand’s mission and vision.What communication opportunities exist?Many sponsorship opportunities include an element of collaboration with the host. Ask about social and traditional media exposure, word of mouth mentions, and other ways to extend your presence without spending additional money. You can also look for ways to collaborate with other sponsors for mutual benefit.How will you create a lasting impression?Giving away trinkets might help get your brand in front of somebody a little longer, but it doesn’t help you form a true relationship. Be innovative and look for ways to truly stand out. Instead of being a typical financial institution that’s focused on itself and its products, do something to demonstrate that you’re different – and better.Making good decisions about sponsorship opportunities doesn’t take a genius. When you follow Mr. Einstein’s advice and strive to be of value (rather than simply striving to be a success), you can develop an effective sponsorship strategy that’s good for your budget, your credit union, and your community.last_img read more

Luxury acreage snapped up for $3.85m after one inspection

first_img MORE: Magical estate offers lifetime access to Crystal Castle The private rural holding has a long list of features.Kollosche’s Kara Evatt, who led the marketing campaign with Eddie Wardale, said a local family fell in the love with the estate after one private inspection.“The buyers were local and it was definitely an emotional purchase for them,” she said. “They fell in love with the property from the first point of entry. They’re really looking forward to raising their family out there on acreage.” An outdoor pizza oven is made for a meal under the stars.The property was viewed more than 8000 times online last week, with multiple offers made including an interstate party who inspected the property via FaceTime. “We were inundated with inquiry from Brisbane, interstate and locals,” Ms Evatt said. “There is nothing comparable to this property in the area.” Grow your own organic vegetables in the garden Millionaires’ Row mansion sale among the biggest this year The heli pad was a drawcard for many who missed out on the property.Known as Bluestone, the Guanaba Creek Road estate has a six-bedroom residence and a long list of luxury features including an airconditioned gym, helicopter pad and hanger, heated pool, sauna and a six-car showroom-style garage. “The garage and carparking were a big drawcard along with the tennis court and we have leftover buyers looking for a property with a heli pad,” Ms Evatt said. “Based on the inquiry we received there are a lot of people looking for acreage properties.” Lockdown lifts luxury home sales The luxury Guanaba estate known as Bluestone.A luxury acreage in the Gold Coast Hinterland has sold for $3.85 million to the first buyer who laid eyes on it.The 4.32ha prestige estate in Guanaba, 30 minutes northwest of Surfers Paradise, was on the market for just five days with an asking price of $3.5 million. More from news02:37International architect Desmond Brooks selling luxury beach villa7 hours ago02:37Gold Coast property: Sovereign Islands mega mansion hits market with $16m price tag1 day agoA large garage and carparking are appealing to prestige buyers.last_img read more

Racing Action

first_imgThe third day of the Killarney August festival features the Grade C Racing Post Handicap Hurdle, with the opening race getting underway at 4:50pm.And the first of a seven-race card in Kilbeggan goes to post at 5:10pm.last_img