Tone of voice is crucial to a brand’s overall messaging—it tells consumers who you are and what you stand for, and it helps them remember you. Nike is inspiring and motivational. Target is upbeat and peppy. Old Spice is funny and a little absurd. Just as these well-known brands are easily recognizable and loved for their unique values, your credit union website design needs a tone of voice that attracts potential members.After extensive research with credit union members and non-members across America, the Credit Union National Association and the Creating Awareness Advisory Group compiled insights into a messaging guide to help credit unions craft clear and effective messages. One aspect of their research explored tone of voice, and the guide highlights three values you should communicate to help people understand who you are and your genuine concern for your members.1. InspirationalThink about the aspirational goal of your credit union: you help people turn their dreams into reality and make their futures brighter. That powerful purpose should come through loud and clear on your credit union website design so members and potential members understand why they should choose you over other financial institutions. Your tone of voice should help members visualize what they can achieve with your help—this inspiration will create better connections with existing members and pique the interest of potential ones.To be inspirational, use language that helps consumers picture themselves accomplishing their goals. Use active sentence construction, the present tense, and encouraging statements like “you can.” Also, break up sentences into shorter phrases so they sound more conversational.SeaWest.coop’s Mortgage Loans page is a good example of an inspirational tone. It promises, “We’ll help you find a place to call home”—a goal that hits home for many.2. Down-to-earthCredit unions are people helping people. Adopting simple, down-to-earth language reassures members that you can actually relate to their needs. If you can relate to their needs, then maybe you know how to help them. It’s important that members think of you as a friend or neighbor.Use inclusive language such as “us” and “we” to convey the idea that you are talking with them, rather than at them. Don’t fall prey to industry jargon—use language that everyone understands, and explain the more technical concepts when necessary. Drive home the importance of your personal connection with members by sharing existing member’s real-life stories.In a down-to-earth way, AmFirst.org’s credit card page says, “Earn bonus points for things that you’d purchase anyway, then treat yourself to things that you might not have purchased. We think it’s a pretty great system.”3. ModernFolks want to know that your emphasis on “people helping people” doesn’t mean your technology is ancient. They need to feel confident in your ability to help them reach their financial goals by knowing you use the latest tech to produce the best results.Discuss your technologies and solutions so they have confidence in your abilities, but do so in a simple and straightforward manner. Clearly convey the benefits they will enjoy from those solutions. Don’t forget to stay consistent with the human element even as you dive into the technical side. And remember that being modern doesn’t mean you have to be serious—you can have fun with the copy on your website.PennEastFCU.org describes their mobile wallet services clearly and concisely so members know exactly what is possible and how to do it.By defining your tone of voice, you will know who you are and what you stand for as a credit union—and perhaps more importantly, it means your members will know it too. 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Details
Authorities say Sipe was operating a homemade and unregistered motorcycle when he lost control, struck a guide rail and crashed. CORTLANDVILLE (WBNG) — New York State Police say Michael J. Sipe of Johnson City, NY is the victim in the crash. Sipe was transported to Lourdes Hospital by TLC Ambulance. Police say Sipe was pronounced dead at the scene. 6:46 P.M. UPDATE: The investigation is ongoing. CORTLANDVILLE (WBNG) — New York State Police are investigating a fatal motorcycle crash in Cortlandville on Saturday night. Authorities are withholding the name of the victim until they notify the family. —– Police say the crash occurred on I-81 south in the town of Cortlandville. They added no other vehicles were involved. Stay with 12 News as we continue to monitor this developing story.
Newsroom GuidelinesNews TipsContact UsReport an Error #LAPD congratulates the #Astros on their 1st #WorldSeries title. #EarnHistory 5 – #ThisTeam 1. #Respect to #HoustonStrong. #Dodgers pic.twitter.com/OvouAp2w4l— LAPD Communications (@911LAPD) November 2, 2017 Despite home field advantage, the Los Angeles Dodgers fell short of the World Series title against the Houston Astros.Following the loss, baseball fans took to social media to share reactions about Game 7. Here is the reaction from fans of the San Francisco Giants:Celebrating a big #Dodgers loss with cake. 🎉🎉🎉 thank you #Astros sincerely, a #SFGiants fan. pic.twitter.com/a90hRTxYtk— jessica (@jessicvmvrie) November 2, 2017 Congrats to the @astros and the city of Houston. A little light in a dark year. @Dodgers will get there!— Jeffrey Fischer (@fischshead) November 2, 2017 Omg, I literally just jumped around screaming because a Dodgers loss in the WS is like a billion Giants’ wins— TJ Macías (@NefariousSiren) November 2, 2017
Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments (6) Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings Sort by: Date Rating Last Activity Loading comments… You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. +2 Vote up Vote down MJW · 367 weeks ago You’re combining two different issues. One is whether honors classes should be weighted. The other is whether they should be offered in the first place. None of your poll choices reflects my opinion. Report Reply 0 replies · active 367 weeks ago +1 Vote up Vote down MJE · 367 weeks ago I don’t care whether or not honors classes are weighted, but I think dropping them altogether was a terrible move. Where does that fit in your poll choices? Report Reply 1 reply · active 367 weeks ago +3 Vote up Vote down Ted Logan · 367 weeks ago Choices like that might disprove the point he’s trying to sledgehammer home. Don’t forget this is not a scientific poll and the margin of error using the sample size is about 5 or 6 percent (possibly more if you consider the % voting for the last choice). Good luck with what ever presentation you are trying to put together! Report Reply +2 Vote up Vote down CueballSumnernewscow 94p · 367 weeks ago People. It’s a friendly little inner active Internet poll for the entertainment of Sumner Newscow readers. Nothing more. If I wanted to make it scientific, I’d hire Gallop. As far as agendas are concerned, I have none. I’m usually challenged to come up with a poll question. If you have an idea for a poll question I’m open for suggestions. Report Reply 1 reply · active 367 weeks ago +2 Vote up Vote down Terry · 367 weeks ago It don’t matter what you poll you will get back lash. I like them. I graduated in the 60’s and we had 8 hr classes, what is so wrong with 8 hrs? We still had sports activity’s and kids still went to college. Block hours is a babysitter. Maybe some board members remembers that not sure if some of them go back that far. Report Reply +3 Vote up Vote down Love It · 367 weeks ago I R knot al that edumacated be’un I graduated from WHS but I’s did fully underestimated what was wrotten. Report Reply 0 replies · active 367 weeks ago Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments The Wellington school board recently voted to do away with weighted honors classes. How do you feel about the decision? Good idea. There was too much politics involved with Wellington’s system. Terrible idea. No weighted honors classes? Really???? I’m not sure. Let’s see what Principal Adams does as an alternative. I’m more worried about the overall USD 353 curriculum, not honors classes. It doesn’t matter. An education is only what a student puts into it. I dont thank we need edacashun. View Results Loading …